• Episode #62 – Robert Cialdini on Influence

    My guest this week is Robert Cialdini, Professor of Psychology at Arizona State University and author of the New York Times best-selling book, Influence: The Psychology of Persuasion.

    Professor Cialdini's book has had an enormous impact on those of us in the Value Investing community. In fact, when Charlie Munger read the book he was so impressed, and he benefited so much from the principles in the book, he personally reached out to Cialdini to express his appreciation, and being Charlie, he went above and beyond. I ask Cialdini to tell the story about his interaction with Munger early in the interview and you wont want to miss it.