My guest this week is Christopher Cox, author of the book, “The Deadline Effect: How to Work Like It’s the Last Minute, Before the Last Minute.” There is something about deadlines. They can motivate and inspire us to do great work and they can create urgency – would we ever complete any significant project without a deadline? – but they can also cause anxiety and stress.
In today’s episode we explore Jeff Bezos' latest letter to Amazon Shareholders, and pull out lessons we can learn to help us succeed in business and in life. In the letter, Bezos looks at how Amazon delivers value to customers, employees, partners and shareholders and he explains how this value is an excellent measure of innovation.